Creating a user-centric design that enables individuals to effortlessly explore and acquire the clothes they desire, through a website experience customized to their distinct preferences and requirements.
visit websiteI created the 'Look Builder' tool to enhance online shopping by assisting users in visualizing complete ensembles and coordinating colors across various skin tones and existing wardrobes, so that they can reduce cognitive effort.
visit live caseI devised a solution to streamline suit sizing by correlating them with T-shirt size letters. This allows customers to easily identify their ideal fit based on their height and T-shirt size.
By implementing the Magic Link Login feature, users can effortlessly bypass checkout obstacles and securely log in with a single click. This approach effectively reduces the login process deviation rate for returning customers.
Embracing the human touch, I introduced an online booking & coaching tool to facilitate scheduling an appointment with perfect advisors for each customer.
With a total of 8 scrum teams, each dedicated to a specific purpose, maintaining consistency and reusability became a priority. To address this, I designed 24 foundations, 86 components, and 14 master pages. This strategic approach has resulted in increased speed, suitability, and sustainability for our projects.