How does Suitsupply provide a made-to-measure store-only tailoring experience among all cross-functional channels in a scalable and sustainable format?
Visiting a store is very important to understand users and define our objectives. Therefore, I translate UX insights into a consumable visual format such as persona, journey map, and user flows from regular visits.
To design a north star concept, I lead many co-creation sessions with engineers & business stakeholders. After that, I conduct verification exercises such as user testing, A/B testing, and other methodologies essential to gather MVP insights.
Qualitative data insights from the verification sessions help us set up various assumptions. Then we define a clear business goal and validation plan with key takeaways before the development stage.
Since sustainability and scalability as crucial measuring points of our design principle, we can operate faster. Furthermore, the design system approach based on atomic design allows our operation team reaches MVP in several sprints.
After one year of operation and validation, the product category grows up to 10 items. As a result, revenue grows three times every quarter. Online revenue took over 27% (€11m) of the total Made-to-measure service.
I use Fullstory, Google analytics, and Metabase for quantitative data analysis. And do moderate and unmoderated user testing with intercom user chat reviewing for qualitative data analysis brings us to move further.
Every screen has a different resolution. This makes users even more confused about making fabric decisions. We provide three solutions: fabric sample delivery, fabric image zoom feature, and more fabric information.
64% of users drop between style and size in the funnel steps. From this colossal loss point, we see a great opportunity. Size passport experience allows users to skip all tedious steps.
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