The wardrobe setup must be arranged based on the user's very personal preference and lifestyle. But this luxury bespoke furniture needs some technical input for the perfect fit. So how can we make the flow easy and smooth for the customer?
Researching a market and competitors is a crucial first step to finding the company's position. Next is a survey and interviews to set up persona and potential journeys. Finally, we establish a UX strategy and synthesize insights into our goals with all of these.
In the beginning, I made diverse UI concepts and creative direction by reusing validated UI best practices from the competitors. Then we don't need to create something from scratch and skip the expenses of research analysis.
No matter the size of the company or team, It is imperative to think of sustainable and suitable solutions. When there is a solid design system, operators can be more flexible to work with minor misunderstandings and iterations from later stages.
Making beautiful pixels doesn't mean any significant profit or business objectives. On the contrary, good UX design comes from the data. And data will indicate the next steps in the company's direction. Providing solutions for data visualization can manage potential business risks.
Too much automation might lose some chance to know our users in the beginning face of the company. The store booking tool can make the funnel land on the store from the online users which drives the opportunity of knowing our customers.
Building up our own payment system takes years of operation time and effort. To shorten the product release time, we use a stripe payment solution with custom branding. I don't always design but look for the right solution with the right context for tailored business goals.
Since the brand is brand new, we treat the user acquisition as the main KIP for Q1,2 after release. I designed many SEO pages, Social planning, and Email marketing designs. Which will drive traffics to run the business to move on.
GET TO KNOW EACH OTHER
A LITTLE BETTER