Winning exclusive Made-To-Measure experiences with scalable and sustainable design solutions at Suitsupply
visit websiteExisting Made-To-Measure program could be used only in retail stores, not integrated with online stores. Even, the program was outsourced with cost of €100k+ per year, making it impossible to customise and expand further.
I developed Made-To-Measure program designed for both retail & online stores with insourcing. The design system is introduced to make it scalable and sustainable for expansion, leading to further improvement of the program.
To understand our users and set clear objectives, visiting retail stores is crucial. I translate valuable UX insights into visual formats like personas, journey maps, and user flows.
view Journey mapTo design a north star concept, I lead co-creation sessions with engineers and stakeholders. I conduct verification exercises like user testing and A/B testing to gather MVP insights.
With a focus on sustainability and scalability as key design principles, we accelerate our operations. The adoption of a design system based on atomic design enables our team to achieve MVP milestones in rapid sprints.
Within a year of operation and validation, the product category expands to 10 items, leading to a remarkable revenue growth rate of three times per quarter. The online revenue constitutes a significant portion, accounting for 27% (€11m) of the total Made-to-measure service revenue.
I leverage Fullstory, Google Analytics, and Metabase for quantitative data analysis to further improve the program. Additionally, I conduct both moderate and unmoderated user testing, supplemented with Intercom user chat reviewing, to gather valuable data insights that drive our progress.
To address the challenge of varying screen resolutions and alleviate user confusion in making fabric decisions, we offer three effective solutions. These include fabric sample delivery, a fabric image zoom feature, and comprehensive fabric information.
With a staggering 34% of users dropping off during the style and size selection process in the funnel steps, we recognise a significant loss point. However, we also identify a promising opportunity. Introducing the Size Passport experience enables users to bypass all tedious steps, presenting a streamlined solution.
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