Functioning as a designer for the exceptional configurator, a business analyst for long-term strategy, and a marketer for sales on e-commerce.
visit websiteDue to the diverse layouts of Dutch houses, complete customization is necessary to meet customer demands for reasonably priced, middle-range solutions. Further, existing closet configurators are overly complex, technical, and overloaded with information.
Based on an extensive study of the local market and user preferences, I developed a mobile-first configurator that enables users to easily create their own custom designs in reasonable prices. This user-friendly approach fosters high engagement and drives significant sales growth.
I strategically defined the business direction by conducting market research, analyzing competitors, creating target personas, mapping customer journeys, and formulating a UX strategy.
Regardless of the company or team size, it is crucial to prioritize the development of sustainable design solutions to scale up business in a long term. By establishing a robust design system, organizations enable their teams to adapt more easily to minor misunderstandings and iterative changes in the later stages of a project.
Developing our own payment system from scratch requires a significant investment of time and effort. In order to expedite the release of our product, we have opted to utilize a customized branding solution provided by Stripe for payments. While using existing solutions for efficiency, I consistently strive to identify and optimize solutions that align with our unique business objectives.
I come up with an idea of a store booking tool which can redirect online users to physical stores, presenting an opportunity to engage with customers and gain valuable insights about their preferences and needs in the store.
Creating visually appealing pixels alone does not guarantee substantial profits or serve business objectives. Likewise, effective UX design is driven by data. By leveraging data, companies can uncover insights that guide their future direction. Offering data visualization solutions can help mitigate potential business risks and enable informed decision-making.
Given that the brand is newly launched, our primary focus for Q1 and Q2 after the release is user acquisition. To achieve this goal, I have developed several strategies including SEO page optimization, social media planning, and email marketing campaigns. These initiatives are aimed at driving traffic and ensuring the growth and progression of our business.